About the project: A designer herself, Pamela could have designed her own identity, but she wanted the fresh perspective and focus of someone who specializes in branding. Her focus is all on her clients, and designing documents that really communicate.

Pamela’s clients know her for her focus, professionalism, and high level of service. She wanted her new identity to bring warmth and a touch of her personality, but still clearly convey her expertise and value.

The brand system for Pamela Krikorian is minimal and refined while still offering warmth and a sense of personality. The identity’s foundation is built on clean type for clarity of vision and energetic line work that guides the eye and adds visual interest. Clean graphics are softened with warm colors and bold accents through detail and gradations.

The overall effect is an immediate sense of assurance, familiarity, and personable welcome.