About the project: I worked with Rachel, the owner of Source + Sprout with her first business Duo Diary, so as she expanded her knowledge and offerings, she came back to me to build a brand that could not only encompass what she started with Duo Diary, but to build upon it as well. She wanted a brand that could compliment the existing one, but stand on its own as well.

Looking to Duo Diary as a true source, the iconography for Source + Sprout truly blossoms from that and expands into something more, becoming more mature and rooted and offering a sense of well being, empowerment, and a touch of elegance.