brand identity

About the project: Covet is a Detroit-based eco-conscious clothing line launching in the near future. The website is still under development, but the branding was developed to grow with the line. Covet’s branding was designed to be minimal and elegant, to appeal to a customer who is both fashion and eco friendly. The product line will be locally and ethically sourced, with natural materials that are luxurious and well-made, and the branding needed to elevate those ideals.

Keywords: Minimal, Elegant, Modern, Approachable, Beautiful