About the project: Caroline Neagle offers influencer strategy and marketing and needed luxury styling that would support her signature services. She also needed a brand that could grow and adapt with her whether she’s offering services or sharing her resume. Caroline’s brand was developed through a Brand Foundation Intensive so she could implement with ease in a short amount of time.

The brand style is distinctive, human, and sophisticated—both approachable and refined. The simple type styling is minimal and impactful. The brand finds a subtle but luxurious touch with ornamental elements inspired by signet rings. The flexible system includes a number of variations including monograms and icons for stationery and stickers.