Mastermind Happy Hour
Brand Identity
Note cards used for workshop participants to write their “word of the year” at a recent event.
About the project: Mastermind Happy Hour grew out of the collective energy of four passionate business owners and friends who found inspiration and accountability in one another, and the ability to grow beyond their individual desires. This palpable energy and their desire to share it has lead you them to cultivate intentional community first locally through networking events and workshops, and in the future through podcasts and online networks.
They are driven by a shared passion for their businesses, and their belief that life is a part of that passion, not something to be worked around. The collaborative partnership exudes an energy that evolves, transfers, and grows to allow for immense potential and possibility, and the branding is designed to evoke that energy and delight.
The logo and supporting collateral items are designed to be useful and infused with energy. Because the group embraces the motto of “woo + do,” they play upon both the mystic and practical. The warm serif is grounding and clean, and the pendulum icon, diamond, and ray and eye elements throughout appeal to their audience seeking something more than a typical networking event.
Keywords: Mindful + Intentional, High Vibes, Inspired, Energetic, Empowering, Elevated, Welcoming
