I met Amy Gustine at Winter Wheat: The Mid-American Review Festival of Writing last fall when I gave a workshop on setting up a website for yourself as a writer. Amy has her first short story collection coming out in February, and she knew she wanted to establish a professional web presence as a platform to promote her writing and allow visitors to learn more about her and her work. Amy was the first client for whom I created an inspiration board (now one of my favorite parts of the process!), which I shared on my blog in April. I'm so happy to share her new website today! Amy wanted a look that was professional while still feeling approachable, so we opted for a clean typographic logo with hand painted watercolor elements. You can see the various elements of her branding below, and visit her website here to see how it all came together.